By Avishay Artsy for Jewniverse
The video for Coldplay’s “Up&Up” has already garnered 12 million YouTube views this week, and that number just keeps going up and up. And for good reason: it’s simply breathtaking.
Vania Heymann and Gal Muggia co-directed the video for the British rock band. The two 30-year-old Israelis describe the video as “a poignant, surrealist montage which alludes to contemporary issues.”
The video blends seemingly incongruous worlds: whales swimming in the sky, a child swinging in outer space, synchronized swimmers in a teacup and popcorn bursting from a volcano.
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