Monday, January 11, 2016

License To Shill

A Jewish singer-songwriter finds success with catchy commercials.


By Lisa Alcalay Klug for The Jewish Week
You may have never heard of singer-songwriter Cathy Heller, but chances are you’ve heard her music.

At the moment, McDonald’s is featuring her songs in two commercials — one for frappes, the other for the $2.50 double cheeseburger-and-fries combo. They are the latest in a string of high-profile gigs for Heller, an active member of West Los Angeles’ Pico-Robertson Jewish community, one of the city’s epicenters of Jewish life. In addition to the decidedly unkosher fast food chain, Walmart has licensed Heller’s music for one of its summer commercials, and her songs have appeared in commercials for American Airlines, Hasbro, Lifetime, MTV, Nickelodeon, Special K, the Disney Channel and Disneyland.

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